Loading… days until Etsy delists real fur

An invitation to sellers of real fur

Where fur goes when
the platforms won't have it.

A planned, purpose-built marketplace — verified furriers, escrow-style protection (planned), documented provenance. Built so no single platform's fur ban forces you out.

3.5% commission · payment processing billed separately at cost · no surprise category bans

Barguzin sable coat

Barguzin sable · illustrative

Why Furéllea exists

One by one,
the doors closed.

General marketplaces have spent a decade shedding your category. Furéllea is being built to admit exactly what they exclude — and to keep admitting it.

2017ASOS

Real fur banned across the marketplace.

2019Depop

Real-fur listings prohibited.

OngoingMeta

No fur in Shops, no fur in paid ads.

Aug 11Etsy

Real fur — mink, fox, rabbit — delisted after a sustained pressure campaign.

2026Furéllea

A marketplace built for the category — one that isn't one policy change away from dropping it.

Built for the category

A generalist can drop fur.
We are fur.

Verified furriers

At launch, every shop passes KYC/KYB and furrier verification before it can publish — so your work sits alongside verified peers, not knock-offs.

Buyer-protected payments

We're building escrow-style payments: a buyer's funds held by a licensed payment partner and released once the piece arrives as described — planned, subject to our payment partner.

Compliance built in

Species and geography gating, CITES checks, provenance records — designed to be handled by the platform, not by you.

Built to stay

Multiple payment rails, web-first, no dependence on ad networks — engineered to reduce single points of failure.

Your move

Bring your craft.
We'll help you set up.

01

Register interest

Join the founding waitlist and tell us about your atelier.

02

Get verified

We check KYC/KYB and provenance before anything goes live.

03

Open your shop

List your pieces once approved, when we open access.

Where you sell today

6.5% + fees

Etsy's 6.5% transaction fee — then listing fees, payment processing and offsite-ad levies
and your category, banned overnight

Furéllea Market (planned)

3.5% commission

3.5% commission at launch · payment processing billed separately, at cost
escrow-style buyer protection by design

A market built around your work.

Join the waitlist →

Illustrative of the categories Furéllea is built for — sable, mink, fox, shearling. Real shops fill this space as founding furriers join.

Sable fur — illustrative

Sable

Illustrative

Mink fur — illustrative

Mink

Illustrative

Red fox fur — illustrative

Red fox

Illustrative

Shearling — illustrative

Shearling

Illustrative

Founding furriers

Register your interest.

Founding furriers get first access and hands-on setup when we open — subject to verification. Join the waitlist and we'll be in touch as places open.